The Influence Of Situation On Languages Of Cooperation: How Movie Language Coding Influences Audience Cooperation In Japan

| July 29, 2005
Title
The Influence Of Situation On Languages Of Cooperation: How Movie Language Coding Influences Audience Cooperation In Japan

Author
THERON MULLER
University of Birmingham

Abstract
There have been several different models of human behavior proposed in cross-ethnic and cross-cultural situations. In particular, culture dimensions and linguistic prestige models have been the focus of considerable research. Traditional research has often searched for a means of maximizing the differences between experimental conditions and in developing scales that measure significant differences between ethnic groups and cultures. In contrast this research, an application of the matched guise technique, attempts to minimize the differences between experimental conditions by using written instead of spoken announcements in a theater in Nagano, Japan. No significant differences are found between the two conditions; audiences seeing a Japanese only sign and audiences seeing a Japanese and English sign displayed together. Culture dimension and matched guise literature are reviewed, and it is suggested that both models should, in the future, move from static representations of cultural and ethnic differences to dynamic models which acknowledge that both historical and modern sociocultural variables influence differences between cultures and ethnic stereotyping.

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Category: Thesis