How American Culture Correlates the Process of Globalization

| September 30, 2004
Title
How American Culture Correlates the Process of Globalization

Keywords: cultural imperialism, American culture, globalization, globality

Authors
Chi-yu Chang
Ming Chuan University Taiwan

Bio Data
Chi-yu Chang, Ph.D. is Associate Professor in the Department of Applied English, Ming Chuan University Taiwan

Abstract
It is arguable that every culture may be deemed a potential but imperfect model that other cultures can consult. Although many regard it as an incarnation of democracy and a crystallized or epitomized model of human civilization, the United States as a cultural entity is definitely an imperfect one, which does not necessarily “direct” the process of globalization to the right track. As such, what this paper mainly concerns includes, first, why America has long been considered an easy target criticized as cultural imperialism/hegemony; second, whether the correlation between the process of globalization and American culture has decisively perpetuated the gap that distinguishes winners/dominators from losers/the oppressed or gradually ensured the realization of a global utopia; and third, what lessons are worth learning in a view that American culture has been imagined as culturally imperialistic no matter how acceptable or convincible it appears. In a world that is getting “smaller”, American culture is nothing less than one that has been equally influenced by globalization, whether regarded as a “bandwagon” or “juggernaut”, as others have. Hence it is not cultural homogenization, which proves unacceptable because of undermining the present globality that exists and serves as a pillar of globalization, but competitive co-existence among cultures with an approach to human friendliness that facilitates the process of globalization. In that sense, a positive and constructive attitude towards American culture, which closely refers to American value, language and technology, will help give a profound understanding of the relationships between globalization and the U.S. in terms of cultural factors.

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Category: Quarterly Journal