Key words: curriculum innovation and sustainability, cultures of teaching, teachers as decision-makers, implementation

Abstract
This paper describes the Rolling Project conducted in the College English Department at a major provincial university in China from 1998 to 2000. The purpose is to explore the change process, the subsequent challenges presented to the main stakeholders in the university, and the impact that this English language curriculum innovation has brought about to the then prevalent cultures of teaching. It is argued that the failure to sustain the project is the consequence of the top-down approach to curriculum innovation during which the majority of the teachers, despite being the main stakeholders, were excluded from full involvement in the decision-making process. Critical reflections about the project point to the importance of understanding the complexity of educational change and the key role that teachers play in the process within the educational context. It is further suggested that the significant role teachers should play in curriculum reform must not be overlooked if successful implementation and sustainability are to be achieved.

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Introduction
Educational change for improvement occurs frequently in any institutionalized context, and more often than not this change process is full of "problems" (Fullan, 1982, 1992, 1993; Fullan & Stiegelbauer, 1991). Some of the educational changes produce desired results whereas others cause frustrations among the main stakeholders. Teachers and students, especially, get discouraged because of unpredictable and insurmountable hurdles that they perceive difficult to overcome.

The Rolling Project described in this paper regards English language teaching at the tertiary level. This paper describes such a curriculum innovation1 undertaken in the College English Department2 at a major provincial university, located in Xi'an, a medium-sized city in China. The innovation was designed from April to June in 1998. It was officially implemented in September of the same year, but was aborted in June 2000. The purpose of the project was to solve the problems that the previous teaching model had caused to teachers and students such as lack of cooperation among teachers and students of uneven language proficiency being put in the same class. It was anticipated that this curriculum innovation would encourage cooperation and collaboration among teachers through team teaching. Teachers could benefit from their peers' respective expertise in subject content knowledge, classroom management, and pedagogy.

Based on the theoretical framework of educational change and cultures of teaching (Fullan, 1982; Fullan & Stiegelbauer, 1991; A. Hargreaves, 1992, 1993; D. Hargreaves, 1980), this paper reveals the need for global curriculum reform in general education and particularly in the context of teaching English as a foreign language (EFL) in China. A literature review on cultures of teaching and teachers' roles provides a point of entry to the curriculum innovation. The next section presents the national college English curriculum in contrast to the previous college English teaching model, identifying the main difficulties encountered during reform and implementation. This is followed by a detailed description of the Rolling Project framework, its intended benefits, and the implementation reality. Reflections about the discontinued project offer valuable information to administrators and others in leadership roles. The final sections consider the implications of this study for curriculum innovation in other settings and address limitations.

Cultures of Teaching and Teachers' Roles in Curriculum Reform
The knowledge of teacher cultures can be traced back to the early 20th century, when Waller (1932, cited in A. Hargreaves, 1992) first pointed out the segmented and isolated nature of teachers' work in a classroom setting. Much later, research on teacher isolation (Flinders, 1988; A. Hargreaves, 1989; Sarason, 1982) increased significantly in scope. However, some important questions in the analysis of teacher cultures, which A. Hargreaves (1992) raised, still remain unresolved. As he put it, the key question was "whether there is a single entity called the culture of teaching that characterizes the occupation as a whole; whether there is a multiplicity of separate and perhaps even competing teacher cultures; or whether the two somehow coexist side by side" (p. 218, original italics). Moreover, some researchers (D. Hargreaves, 1980; Sarason, 1982) contended that a prevailing cult of individualism exists among teachers. This is so pervasive that it could be considered a unique characteristic of the entire teaching profession.

The factors that make teacher cultures diverse are discussed by Feiman-Nemser and Floden (1986) in their extensive review of North American literature on the cultures of teaching. They described the differences in age, experience, gender, teaching philosophy, subject matter, and grade level among teachers, arguing that the assumption of a uniform teaching culture is untenable. However, they seemed to overemphasize cultural and subcultural factors, thus neglecting some "generic features" (A. Hargreaves, 1992, p. 218) always present in the teaching environment. A. Hargreaves (1992) acknowledged the presence of those diverse cultures but the absence of overall clarification and configuration of teacher cultures throughout the profession. He deemed individualism and collaborative culture as the most common forms of teacher culture, believing that they were the basis of understanding some of the limits and possibilities of educational change.

Within any culture of teaching, the role of teachers as the main stakeholders in educational reform has been the focus of ongoing interest to curriculum researchers and discussed extensively in the literature both conceptually and empirically. To probe what is occurring in the implementation phase of any curriculum reform, Connelly and Clandinin (1988) used Schwab's (1973) concept of "commonplaces" - subject matter, milieu, learner, and teachers - to explore curriculum problems. They claimed that the most influential factor among the commonplaces is the teacher per se as in Stenhouse's (1980) firm belief that curriculum development is ultimately about teacher development. While examining the teacher in relation to curriculum, Clandinin and Connelly (1992) envisioned that "the teacher is an integral part of the curriculum constructed and enacted in classrooms" (p. 363). Munn (1995) emphasized the significance of teachers' involvement in curriculum development and decision-making in curriculum reform in Scotland. He suggested that neglecting teachers and denying their participation in feasibility studies was the main reason national testing failed to be satisfactorily implemented in the classroom.

Teachers' involvement as well as change in teachers are both indispensable to the success of curriculum reform. A. Hargreaves (1989) believed that "change in the curriculum is not effected without some concomitant change in the teacher," because it is the teacher who is responsible for delivering the curriculum at the classroom level. "What the teacher thinks, what the teacher believes, what the teacher assumes - all these things have powerful implications for the change process, for the ways in which curriculum policy is translated into curriculum practice" (p. 54). Richardson and Placier (2001) specifically claimed that teacher change is not entirely an individually determined phenomenon. Rather, it is shaped by the social context in which they work.

Carless (1998) pointed out the need for teachers to have a thorough understanding of the principles and practices of proposed changes in order to achieve successful implementation. He emphasized that teachers need to understand and value the theoretical underpinnings of the innovation. More importantly, teachers must realize how the innovation can be applied within their classrooms. In an exploration of how a communicative teaching syllabus was introduced and adopted in Greek public secondary schools, Karavas-Doukas (1995) discovered that teachers failed to gain a complete understanding of the EFL innovation there. Their misconceptions resulted in negative perceptions of the curriculum innovation.

Implementation of any curriculum innovation is closely connected with "cultures of teaching" as defined by A. Hargreaves (1992). Within any teaching culture, it is always the teachers who play a deciding role in shaping the nature and extent of implementation. The success of curriculum reform and its implementation depends on whether teachers willingly participate in and are valued and acknowledged in the process. Teachers' understanding of the innovation is also indispensable in contributing to or impeding long-term success.

The Rolling Project
The following section critically discusses the implementation of the Rolling Project using the above theoretical framework of educational change, cultures of teaching, and in particular, teachers' role in curriculum reform. We first provide a description of the national college English curriculum in China and also introduce the context. We then examine the previous teaching model as administered at a major provincial university from 1986 to 1998, identifying difficulties encountered under this teaching model. The framework of the Rolling Project is then discussed, including intended benefits and the implementation problems. Reflections about the discontinued project are linked to concepts and issues raised in the literature review.

The need for the Rolling Project was initially proposed in April, 1998 by the department heads at the College English Teaching and Administration Committee meeting. It was discussed by the seven key departmental committee members (see Han, 2000; Zhu et al., 1998). The committee was comprised of the head of the department, two associate heads, two directors from the College English Teaching and Research Group 1 and 2, one director from Group 3, and one from the computer-assisted teaching group. This project was introduced and documented in the department meeting minutes and finally obtained official approval from the University administration in June 1998.

The national college English curriculum
College English in China refers to the English instruction for non-English majors who constitute the largest proportion of students studying at the tertiary levels. The national college English curriculum (NCEC) came into existence in 1986 and aimed to "develop in students a relatively high level of competence in reading, an intermediate level of competence in listening, and a basic competence in writing and speaking" (College English Syllabus Revision Team, 1986, p. 1). Each year, approximately 2.3 million students are enrolled in English instruction for non-English majors in colleges and universities after sitting in the competitive unified National University Entrance Examinations (Yang & Weir, 1999). These students pursue undergraduate degrees in a variety of disciplines such as arts, sciences, engineering, management, law, medical science, and so on.

For all university non-English majors, a study of college English for two years is mandatory. Students take a total of 280 teaching hours of English - about 70 hours each term (5 to 6 hours each week) - in order to meet the basic requirements. To examine the implementation of the curriculum and to evaluate classroom teaching and learning, after the first two years of English study, students are assessed using a nationwide, standardized English proficiency test called the College English Test Band 4 (CET-4). For those who pass the CET-4, the College English Test Band 6 (CET-6) can be taken after three years of study. The mandated CET-4 focuses on testing students' language proficiency in listening, reading, and writing. Most of the test items are multiple-choice format.

The context
Founded in 1902 and situated in Xi'an city, the major provincial university where the curriculum innovation took place is one of the oldest institutions of higher learning in China. It is a medium-sized provincial university with a student population of 18,000. The national college English curriculum was initiated at the university in 1986 and implemented for 12 years. In 1998, when the innovation started, there were 48 faculty members and 9 administration staff in the College English Department. The department had three Teaching and Research Groups with Group 1 and 2 each having 20 teachers engaged in instructing undergraduate students' EFL learning. Group 3 with 5 teachers had the task to instruct graduate students of non-English majors in their EFL learning.

The most experienced teachers in the department were in their 40's or 50's and were usually "recycled" teachers of Russian. Most had minimal English proficiency, particularly in listening and speaking skills (Cowen et al., 1979). The young and less experienced teachers were those who graduated from foreign language institutes or foreign language departments of a local comprehensive university majoring in English language and literature located in Xi'an, the capital of Shaanxi Province. This group of teachers had good training in linguistic knowledge and knowledge of English language and culture, but less experience in terms of pedagogical knowledge and research skills. Teachers tended to teach rather independently, with minimal communication and collaboration among colleagues. This was especially the case in the College English Department at that time.

The vast majority of students at the university (95%) came from Shaanxi Province. Each year approximately 2,000 students entered English classes. Every EFL teacher was typically assigned 10 to 12 hours per week of college English teaching. They taught two classes comprising 45 to 55 students each. The number of students in each class was pre-determined by administrators at departmental and university levels before the National University Entrance Examinations (NUEE) were administered. NUEE was held once a year in June and all senior high school students were tested. As fewer than 5% could be accepted for post-secondary education in China, good performance on the NUEE was very important (Hu, 2002).

Following the guidelines of the national college English curriculum, English language teaching in the College English Department was conducted in five major prescribed skill areas, which include:

In the College English Department from September 1986 up until June 1998, under the "one-teacher-package-class" model (Han, 2000), every single English teacher was responsible for teaching the five skill areas. The university was one of the many schools adopting this teaching model. This model had the most obvious advantage in that teachers' sense of accountability was strong. Teachers worked diligently so that their students could, hopefully, achieve good results when assessed with the College English Test Band 4 (CET-4). Monetary reward was part of the teaching model; teachers whose students failed to meet the passing rate requirements of 50% to 60% as set by the College English Teaching and Administration Committee in the department could even be fined a certain amount. Although nobody was fined, due to successful passing rates, teachers felt a great deal of pressure. The majority (85%) received symbolic monetary rewards in the amount of 300 to 500 RMB for successful student performance on the CET-4 (College English Teaching and Administration Committee, 1992-98). However, the positive achievements were sometimes overshadowed by the difficulties encountered during the instruction, which will be explained next.

Problems identified with the "one-teacher-package-class" model
During the operation of this teaching model, both teachers and students voiced their dissatisfaction and complaints. Particularly, two groups of students demonstrated their discontent. One group was made up of advanced students with higher language proficiency. As discussed above, upon entering the university all students started their English language learning from college English band 1 regardless of their language proficiency in reading, writing, listening, and speaking. In classes of students at different levels in English, teachers had to adjust their teaching methodology and conducted classroom activities to meet the needs of the majority of the students. Consequently, students with higher English proficiency often commented that the class was too slow and not challenging, and that they found doing exercises dull and mechanical. This resulted in irregular class attendance by top students. In contrast, the other group was students with poor language proficiency. They complained that the class was still too tough for them, and that they were unable to follow what the teacher was lecturing about nor could they participate in any classroom activities such as discussions, presentations, group work, or pair work. Gradually, they lost their motivation to learn English.

Teachers also expressed their concerns. The teaching culture of "one-teacher-package-class" made it more obvious that teachers taught alone and received little peer feedback on their teaching. Practically, this teaching model prevented EFL teachers from communicating and exchanging ideas on subject content knowledge, classroom management, and pedagogy with their colleagues, and further prevented them from building cooperative and collaborative relationships with their peers in the teaching environment. Even worse, teachers tended to be self-content after many years of this isolated teaching experience without acknowledging how their colleagues taught, let alone learning from them. As time passed teachers started avoiding long-term planning and collaboration with their colleagues, making it impossible to create an environment where teachers could learn from each other. Thus, year by year, their teaching styles were fossilized and they lost motivation to change.

The reformed framework: The Rolling Project
The Rolling Project was implemented in the fall of 1998 after two months of discussions. The main purpose of the Project was to solve the problems caused by the previous "one-teacher-package-class" which enabled teachers to teach a certain class for two years with a fixed teaching style. The rationale behind the reform was the advocacy of transforming the cultures of teaching in A. Hargreaves' (1992) identification of individualism to a collaborative culture. It was expected that the reformed teaching model would enhance teaching and learning and that the project would be welcomed and sustained in the department.

Under the new model, all entering students were required to take a placement test designed by the testing committee of a top university in Shanghai, China and already in use by many universities throughout China. The test paper included multiple-choice items in listening, vocabulary, and reading comprehension, as well as a writing section including a written composition of 100 words. At the University, students were allowed to take this placement test only once and no make-up test was provided. In general, those students scoring in the top 15% of the entering group entered Level A, the bottom 15% entered Level C, and the rest placed into Level B. So the majority (70%) were in Level B. Besides placement test scores, each student's English score on the National University Entrance Examinations was considered when making final placement decisions.

An assessment was given at the end of each term. Students at each level were thus capable of "moving" up (except Level A) or down between the levels. The use of the term "rolling" in the project name refers to this "movement" between the three levels. In September 1998, of 1,800 new students, 260 students were placed into Level A (highest proficiency), 240 to Level C (lowest proficiency), and the majority (approximately 1,300 students) into Level B. The following figure provides an illustration:

Figure 1: The Reformed Framework of the Rolling Project

 

This antagonism within the teacher group made A-level teachers feel discouraged as teaching A-level became a heavy burden physically and psychologically for them. They were involved in considerable extra work organizing extra-curricular activities for their students such as speech contest, or language clubs. They were worried about not becoming the target of jealousy. In addition, teachers who taught Level C felt embarrassed "since it is a kind of indication that they are not quite competent" (Han, 2000, p. 12). Moreover, these teachers were not motivated to teach C-level class because students would most of the time sit quietly in the classroom and wait for the teacher to talk. There were hardly any communicative activities such as discussions or presentations conducted in the classroom.

Third, the complaints and resistance to the innovation were also heard from students at Level C, which is the lowest level about the placement. After the placement test, 240 students who entered in 1998 were grouped into Level C and two teachers were assigned to co-teach this group. Although the planned curriculum redesigned the classroom teaching to meet the needs of C-level students so that they could have perceived the teaching materials and pace of instruction to be comprehensible and accessible, it turned out to pose new frustrations to many students. What was most intriguing was the following dilemma. Since they had comparatively low language proficiency and were known to be in the C-level class, most of them felt "they lost face" in front of their peers who were at A or B levels. Even though they had the chance to move up to the upper level, the placement itself made them feel embarrassed. Many of them came from rural areas where language education was not as good as in cities. These students had low language proficiency and struggled in their language learning. As well, when meeting their classmates who happened to be in the same dormitory and in the same courses every day, some C-level students felt humiliated and others felt ashamed by the grouping. As a result, in the third term, the C-level groups were cancelled and all the students were "promoted" to the B-level; Level A continued till they completed two years of study. At this point, the Rolling Project actually came to an end and the implementation of this curriculum innovation discontinued.

Discussion
The Rolling Project with its intention to meet students' needs and encourage collaboration among teachers caused much more chaos than the previous "one-teacher-package-class" teaching model. In reflection, we have come to realize the important role that teachers play in the whole change process and the implementation context where the cultures of teaching impact its success and sustainability.

Teachers' role in curriculum innovation
It has been attested in a considerable number of studies in both general education and in second or foreign language education that the key factor to guarantee success of any educational reform resides with the teacher (Clandinin & Connelly, 1992; Fullan & Stiegelbauer, 1991; A. Hargreaves, 1989; Karavas-Doukas, 1995; Markee, 1997; Munn, 1995). No matter what the reform intends to achieve, if the cultures of teaching fail to provide the desirable context for teachers, eventually it is no surprise to expect discontinuation or failure in the implementation phase.

The exclusion of a majority of teachers in the extensive discussion about the feasibility of the Rolling Project before its implementation resulted in the sad fact that most teachers simply did not "buy in." This was seen from the operation of the project prior to the reform. Right from the designing phase, the majority of the teachers in both Teaching and Research Groups were excluded from participating in the discussions. They were neither invited to attend the committee meetings nor were they officially informed why such a change was considered necessary. As a result, many teachers did not comprehend the necessity nor share the feasibility of the curriculum change. The resistance from some teachers teaching at B and C levels during the implementation phase was seen as a case in point. The resistance to the changes in fact signaled teachers' frustration and dissatisfaction, and it also implied the importance of teachers' involvement in curriculum innovation discussed in the previous studies in the literature (Munn, 1995). Therefore, it is not surprising that the Rolling Project failed to gain support from the teachers.

The failure of teachers' thorough understanding of the Rolling Project was another reason, the same as was seen in Karavas-Doukas' study (1995). Teachers had no idea about what the new teaching model would be nor shared understanding as to how and why it should be implemented. The policymakers, namely, the committee members failed to recognize that teachers not only should have been involved in the process of curriculum innovation but also should have been required to take the initiative in carrying out the innovation in order to make the project succeed. The outcome was that the project was very unlikely to be successfully enacted and further sustained. In relation to all this, teachers should have been provided with adequate professional development sessions and emotional support in understanding what the curriculum innovation aimed to achieve (Brindley & Hood, 1990; Curtis & Cheng, 2001) prior to and during the implementation. Unfortunately, the Rolling Project did not provide such kind of support to the teachers concerned. The fact that most teachers were unable to gain a thorough understanding of the curriculum innovation or receive prompt teacher in-service training resulted in the unsuccessful implementation of the Project. This resonated with what Karavas-Doukas (1995) and Carless (1998) discovered in their empirical studies in EFL settings in Greece and Hong Kong respectively.

Isolation as the generic culture of teaching
The implementation context of the Rolling Project indicated another important factor of what has been discussed in the literature about the cultures of teaching (A. Hargreaves, 1992, 1993; Hargreaves et al., 1992). Although Hargreaves et al.'s (1992) delineation of the common forms of teacher culture such as individualism and collaborative culture is based on the Western ESL context, the same can be applied to the Chinese EFL setting as well. Teacher isolation and individualism as the universal nature in the teaching occupation that Sarason (1982), Flinders (1988), and A. Hargreaves (1989) have mentioned exist among teachers in different settings, and China is no exception. It is so unique that it is present in the entire teaching profession everywhere (A. Hargreaves, 1992). In addition, as pointed out by White (1988), a detailed analysis of existing systems already in place, especially the culture of organizations should be conducted and the innovation context should also be taken into consideration prior to implementation of an innovation.

Studies have shown that in the research on the culture of individualism, the most pervasive characteristic of teaching is that of classroom isolation. Teachers are separated into a series of egg crate-like compartments, isolated and insulated from one another's work (Lortie, 1975). This is typical of primary and secondary teacher cultures but perhaps more so in the tertiary education context where there is less curriculum control over students and teachers. The Rolling Project administered in the aforementioned Chinese university is one such scenario. Ever since the establishment of the foreign language department, all teachers developed the habit of working alone with their own students in their respective classrooms under the "one-teacher-package." It was rare to see colleagues exchange ideas about subject content knowledge, material development, and pedagogy, and neither did they sit in each other's classrooms and observe. More often the heads of the department would observe teachers' classroom teaching for external evaluation purposes. Consequently, teachers had no understanding of what and how their peers conducted their language classes. One reason might be that after 1986, the national standardized syllabus and textbooks were introduced, and teachers' guidebooks were provided. With all these supplementary materials to assist teachers in their lesson preparations, teachers assumed that they did not need collaboration. However, to enhance teaching and learning, teachers do need to have professional development opportunities to exchange instruction ideas and to learn from each other (Cheng & Wang, 2004).

In addition to the physical classroom isolation, teacher isolation also prevails in the teaching profession. This isolation not only restricts opportunities for professional growth but also represents a potential barrier to the implementation of reform initiatives (Flinders, 1988). As well, regarding the phenomenon of individualism as a generic heresy of educational change, A. Hargreaves (1993) echoed the same position, claiming,

From individualism to collaboration
On the continuum of the teacher cultures, from individualism to collaborative culture, it seems that some forms might co-exist side-by-side, even in one educational setting. Research suggests that the culture of collaboration is a paucity, and that this culture has been "difficult to create and even more difficult to sustain" (A. Hargreaves, 1992, p. 227). The reason behind this might be that from novice to veteran teachers alike, there lies the sensitivity to or fear of being observed while teaching. A. Hargreaves (1993) stated, "They [teachers] do not like being observed, still less being evaluated, because they suffer competence anxiety and are fearful of the criticism that may accompany evaluation" (p. 54). D. Hargreaves (1980) made a similar point by saying, "The heart of the matter, … is the teacher's fear of being judged and criticized. Any observation will be evaluative of the teacher's competence, and the threat therein becomes the greater because such judgment may remain implicit and unspoken, and therefore incontrovertible" (p. 141). In the case of the Rolling Project, especially those teachers who entered the teaching profession in 1970s without adequate English language training in subject matter knowledge and methodology often felt threatened by working in a team (Han, 2000). They had more teaching experience, yet they were not equipped to meet the new challenges in the revised curriculum. Such sensitivity to public performance and exposure is a major barrier to many innovations in teaching in China. Especially team teaching makes some teachers' language inadequacies more noticeable in front of both students and their colleagues.

Indeed, it is very difficult to achieve collaboration among teachers. However, it is important to bear in mind that the ultimate goal of curriculum innovation and further school improvement should be targeted at collaboration and collegiality, simply because "… schools cannot improve without people working together" (Liebeman, 1986, p. 6). Although there were some cooperation and collaboration endeavors among teachers in the Rolling Project such as the effort of some B-level instructors, it was still not a widely adopted practice in the teaching culture of the department during the whole implementation phase. Although team teaching was strongly encouraged at all three levels, teachers seldom observed each other's teaching, nor did they discuss issues on teaching and pedagogy. In this respect, teachers preferred to retain the former status quo.

Reflections and suggestions on the discontinued Rolling Project
The short execution of the Rolling Project has left much to be contemplated, particularly for administrators and those in leadership roles in the context of higher learning institutions. First of all, the absence of teachers' ownership of the innovation evaded teachers, the key stakeholder in any curriculum innovation, from being interested and involved in the departmental curricular endeavor. The underpinning behind this "not buying into the innovation" attitude suggests the hierarchical administration characteristics in the unique Chinese cultural context. Within such a highly centralized educational system in China, any policy or innovation tends to be disseminated in a top-down instead of bottom-up manner. Whereas policymakers extol the virtue of making certain innovations in accordance with institutional development, teachers fail to see benefits related with their own professional development. Such a top-down policy tended not to be implemented in the way intended by the administration. In such a context, teachers seemed to acknowledge the innovation without actually playing an active role in implementing it (Morris, 1988). To remedy such a mismatch in bringing about any curriculum innovation, policymakers need to bear in mind that top-down policy should incorporate shared understanding about the potential benefits of any innovation among teachers themselves and their students.

Another important emergent point is the urgency of enhancing in-service language teacher training at the Chinese tertiary level. As revealed from the Rolling Project, many experienced senior teachers felt threatened by teaching the same students as their young colleagues who had better communicative proficiency. The sharp contrast "dwarfed" the senior teachers to a certain extent, which in fact put them in a disadvantaged position regarding classroom teaching. The innovation was beyond their linguistic capacity and further made their language inadequacies stand out in front of their students and peers. The fear of inadequacy and losing face put these veteran teachers back to the previous model of "one-teacher-package." For this reason, upgrading the target language proficiency levels (Cheng, Ren, & Wang, 2003; Phillips, 1991), particularly for this group of foreign language teachers is paramount before the curriculum innovation is put into effect. The administration also needs to recognize that teachers need to feel "safe" before they can be fully involved in any innovation.

Collaboration is a universal concern in terms of enhancement of teaching and learning in the school setting. As discussed in the literature, it is difficult to achieve collaboration, but it does not necessarily mean that cooperation is impossible. It is true that the teaching and learning culture in China is highly competitive, where teachers compete for excellence and promotion. The competition can terrify teachers and put them under immense pressure. In addition, the teaching culture in China does not fully recognize individuality, i.e., individual teachers' strength in different aspects of teaching. Therefore, efforts should be made by institutional administrators to promote and nurture an environment where it is safe and unthreatening for teachers to observe each other without losing face or confidence. For example, teachers can be recommended to observe each other's classroom teaching and then to write a reflection report on the observations and draft plans for their individual personal growth. Following up activities can be arranged by putting teachers into smaller teams of five or six where they feel more comfortable to express their views about teaching. They work together in preparing lesson plans, in discussing strategies in dealing with unpredicted classroom incidents, in sharing instructional tips, and in helping each other in research projects based on their own strength. Gradually, a climate of collaboration is expected to form within a teaching environment in which every teacher benefits.

Conclusion
Curriculum innovation is a complex social phenomenon because of the social, economical, political, and cultural factors embedded in the teaching and learning process (see Richard, 2001 for a situational analysis of curriculum development). The cultural factors particularly can be seen in the cultures of teaching. The mismatch between the anticipated teacher cultures described in the studies of both Little (1982) and Williams et al. (2001) and the context where teachers work often creates problems that hinder successful implementation of the changes. As well, success is pre-conditioned by whether the educational decision-makers have the main stakeholders engaged in the reform or not. This means that the involvement of all the stakeholders in curriculum reforms is important. Teachers' active participation in and their collaborative work with colleagues turn out to be a deciding factor to ensure the success of the effort. The discontinuation of the Rolling Project lies partly in the assumptions of the policymakers who designed the project. Johnson (1989) pointed out that any curriculum development would involve a tension about what is desirable and what is acceptable and possible (p. 18). It proved to be problematic to believe that good intention to improve both teaching and learning will result in desirable results, and that teachers' commitment to change is unquestionable as long as they perceive the benefits.

Unfortunately, teachers as "change agentry" (Fullan, 1982, 1993, 1999) are often excluded in the decision-making process of the reform. Their place in curriculum innovation and the context of their workplace cultures are usually overlooked by policymakers. To remedy this, policymakers first of all should consider the complexity of the process of any curriculum reform before implementation. They also need to bear in mind that the cultures of teaching will determine whether a desired result can be realized in the working context, where individualism gives place to collaboration and collegiality. Finally, it can be observed that to attain this goal is no easy job, because it requires the joint efforts of all who participate.

This paper provides an in-depth discussion and understanding of a curriculum innovation endeavor in the Chinese EFL setting. Based on the researchers' experience and observations, the reflection on the project points to the essential role that teachers actually play in implementing a given innovation, which adds to the existing change literature in English language teaching. We recognize that this scenario entails implications for other centralized educational systems in some Asian countries where teachers are bound under rigid curriculum requirements and have less autonomy in classroom teaching. We have chosen to focus our discussions on the role that teachers play in this curriculum innovation in this paper although a successful implementation must involve students as well. We also recognize that more extensive interviews with policymakers, teaching staff, and even students together with in-depth classroom observations will generate more insights on this innovative endeavor and will provide a much richer and more valuable source of data for further analysis on the impact of curriculum innovation on the cultures of teaching.

Acknowledgements
The authors would like to thank Professor Hugh Munby at the Faculty of Education, Queen's University for his constructive feedback on the earlier version of this paper.

Endnotes
1. In this paper, the term "innovation" is used interchangeably with the terms "reform" and "change."
2. This refers to a department which is involved in teaching English to non-English major students from a variety of disciplines such as arts, sciences, humanities, engineering, social sciences, law, and medicine. It is called College English Department in China to distinguish from English Department, which teaches English to those who specialize in English language and literature studies.
3. Intensive Reading (IR) in the college English curriculum is actually not "a reading course, but the core course in EFL in which everything that the teacher wants to teach (grammar, vocabulary, reading aloud, etc.) is taught through a written text" (Li, 1984, p. 13). Susser and Robb (1990) refer to IR as "close study of short passages, including syntactic, semantic, and lexical analyses and translation into the L1 to study meaning" (p. 161). In the Chinese EFL tertiary setting, IR integrates all language skills, for example, the reading, use of words, knowledge of grammar and structure, writing skills, and translation practice. All these skills are taught through a reading unit that includes two or three pages of a written text and several pages of exercises on linguistic and grammatical points and on writing topics (Wang & Han, 2002).
4. Extensive Reading (ER) in the college English curriculum refers to a reading class. However, students are required to read texts, out of class, from the ER textbooks including materials of different genres such as autobiographies, short stories, and popular science articles prior to the class. What EFL teachers do in such a class is to check students' homework by asking comprehension questions, having students discuss what they have read, and doing corresponding exercises. The purpose of ER class in the college English curriculum is for general understanding of the texts, but not for pleasure reading with students choosing their own books, as discussed by Susser and Robb (1990). There are different viewpoints about what extensive reading is and how to teach this course (Field, 1985; Robb & Susser, 1989). However, the authors would not focus on this issue since it is outside the scope of this paper.

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